About me

I am UX Lead, AI product design strategist and certified Workshop Facilitator with over 20 years of experience designing and scaling complex digital products across service design, learning platforms, and AI-driven systems.

I currently lead UX for AI-powered conversational learning platforms, defining strategy, principles, and KPIs that drive adoption, usability, and learning outcomes at scale.

Alongside my industry work, I teach Human–Computer Interaction at Universitat Oberta de Catalunya, write about AI product design and decision-making frameworks, lead a UX book club, and mentor designers.

Professional Experience

Lead UX — Syntea Learning & Tutoring (AI Product), IU Group

July 2025 – Present
Define UX strategy, principles, and KPIs for an AI-driven learning platform with 8K+ monthly users. Simplify complex AI-driven interactions, define reusable interaction patterns, and improve adoption, retention, and satisfaction through iterative, data-informed UX improvements.

Affiliated Teaching Staff — Universitat Oberta de Catalunya

Sep 2025 – Present
Teach Human–Computer Interaction (HCI) within UOC’s virtual learning environment. Responsible for continuous assessment, classroom engagement, and academic mentoring.

Lead UX — Learning Domain, IU Group

June 2023 – June 2025
Led UX strategy and standards for a learning platform used by 100,000+ students. Defined UX principles, roadmap priorities, and KPIs to improve usability, accessibility, and adoption at scale across web and mobile.

Team Lead UX/UI Design — On Campus Digital Products, IU Group

June 2022 – May 2023
Owned UX standards and design system coherence across pre-sales websites, application portal, and partner platforms. Led a UX/UI design team and supported daily design execution.

Lead UX/UI — On Campus Digital Products, IU Group

Dec 2020 – May 2022
Provided UX leadership across multiple digital products. Evolved and maintained the UI library and acted as main point of contact for UX/UI topics company-wide.

Senior UX/UI Designer — IU Group

Oct 2019 – Nov 2020
Improved UX across several websites, focusing on information architecture, visual hierarchy, and user journeys. Validated decisions through A/B testing, surveys, and analytics.

Senior Manager Screen Design — Sky Deutschland

Mar 2014 – Sep 2019
Designed and implemented digital products across websites, microsites, apps, and newsletters. Collaborated with marketing and editorial teams to ensure brand consistency.

Freelance UX/UI & Graphic Designer

Aug 2008 – Present
Delivered digital and print solutions for clients including Audi, Praktikawelten, Canto, Vorwerk, Groh, Bulthaup, and DocuWare.

Web & Print Designer — Jenomics GmbH

Jul 2007 – Jul 2008
Created print and online materials, Flash animations, and 3D modelling assets for marketing campaigns.

Web & Multimedia Specialist — Sanafir new media & online AG

Jul 2005 – Mar 2007
Designed communication solutions for print and online media for clients including BMW and EADS.

Web Designer — 3Kon GmbH (Informationstechnologie)

Oct 2002 – Jul 2005
Designed and developed websites using HTML, CSS, and CMS Typo3. Delivered client training on CMS Typo3, CSS, online design, and Flash animation.